Happy birthday Flotte! 🥳
The brand was created two years ago, and a lot has happened since then! For this special occasion, we've decided to share with you a little retrospective of our journey as auto-entrepreneurs through our appearances in the press, digital, and even on TV. That's right, because while you may know us from the show "Qui veut être mon associé?" on M6, it turns out that we've also appeared on other occasions and programs.
So, have you caught a glimpse of us? 👀
To help you (re)discover all our appearances, we're going to retrace the history of Flottetogether ! 🖋️
The beginnings of Flotte
Before anything else, we have to let you in on a secret... In reality, Flotte was already lurking in the back of our minds almost a year before we launched the company. The idea of self-entrepreneurship in this field and creating colorful recycled raincoats came to us at the end of 2019. Nobody was doing it, the spot was vacant, so we decided to do it.
After that, we had to build the foundations: make ourselves known, make people want to buy our raincoats, make YOU want to buy our raincoats! So we started by making sure that you liked Flotte, and in our youth, a few media outlets took the time to talk about us.
This digital media outlet shares information on fashion, luxury and beauty. We were featured here in January 2020, before the Who's Nextshow , where we were about to present our Amelot raincoat for the first time!
We were lucky enough to appear in a special "Sun in the Rain" lookbook for ELLE Magazine Switzerland. We're very proud to have one of our pieces featured in such a major magazine!
The big bath! Since the launch, some exceptional appearances...
After seeing how well Flotte was received by the public, we quickly realized that we had to launch the company. So we did!
During the summer of 2020, Flotte took more and more shape, until it became the ready-to-wear start-up it is today: a team of motivated people , determined to make these colorful recycled raincoats marketstaples ! 💪
Since then, you've seen us on TV, but also in the press. So, let's recap together:
In the press and digital 📰
The French media that put the spotlight on our Charonne reversible down jacket!
The site dedicated to men's fashion that put the spotlight on our ultra-vitamin SS22 campaign! On several occasions, the Comme un Camioneditors took the time to talk about us, and for that, we thank them.
And here we go again! Our friends at Comme un Camion have done it again, showcasing our accessories collection in the famous summer picnic scene!
We also appeared in Ouest France, Notre Temps and Le Journal du Textile.
On TV 📺
Ahh, this is probably the part you've been waiting for the most. The one for which you're ready to stand up and proclaim "that, I knew it, I saw it!". So yes, you're right and you're extraordinary if you've been following it: we did "Qui veut être mon associé?" on M6. But beyond that show, we've also been lucky enough to appear on other programs, probably even where you wouldn't expect us.
Our famous appearance on the show dedicated to auto-entrepreneurs caused quite a stir. We were put in the spotlight, and after all that, you gave us a lot of power on social networks! We can therefore consider it the high point of our appearances since the brand's creation to date.
Our beautiful Bellevillefleece and recycled sweater was worn by Matthieu's character in one of the episodes of the hit French series Plan Coeur! We were honored to make one of our flagship pieces available to such a project.
To round off this lovely panel, we also appeared on C8, on William Leymergie 's program : William à midi! Caroline Ithurbide perfectly presented and highlighted our trench coat of the season, as well as our comfortable cushion plaid.
The verdict? Did youknow about this?
In any case, it's been an incredible two years for us (and hopefully for you too). Looking back at all the papers and video clips about us, it's clear that we've still got a long way to go.
So, we'll see you in 2 years for the next retrospective, and then in 6, 10, 20, 50 years... Or even longer.
See you soon, the pluviophile team 👋🌈
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