A year ago, we started working with émoi x émoi, the mark of love. What did we want? To bring together our two worlds: family and adventure. Together, we designed an adventurous capsule, suitable for parents and children alike, to face the weather with love.
At Flotte, the choice of materials is at the heart of the creative process. Committed to eco-responsible fashion, it's only natural that with émoi émoi we created this collection from 100% recycled and certified materials. It's a collab that's not afraid to jump into puddles. Our know-how and the technicality of Flotte waterproofs combined with émoi émoi's love of patterns and feel-good messages.
Waterproof jacketsfor women and men, rain dungarees and waterproof bobs for young and old make up an anti-frost wardrobe that loves fashion and comfort, whatever the weather. The garments are made mainly from recycled polyester, rPET, a fiber derived from the recycling of plastic bottles and food packaging.
From design to e-shop...
It all starts with the search for inspiration in colors and prints. Travels, encounters, memories. Then lots of tests and trials to make sure the fit is as right as possible. The pattern was designed by Jeanne from the émoi émoi team, with whom we came up with latte-colored clouds to make it rain with love, and a luminous orange background to bring in the sun. In this collaboration, we succeeded in bringing together our two feel-good universes, a great print and the technicality of our waterproof and recycled pieces.
Flotte x émoi émoi, the collab that loves rain and the planet!
For this collection, every detail has been meticulously thought out: an orange zipper to contrast with the latte color, a patch revealing our credo "It's raining love" to face a shower or a whole day of rain always with love!
Trying it on means adopting it... When it's time to try them on, the pieces have been tested and worn, with a view to achieving a fit that's perfect for adults and children alike.
Backstage at the shoot
Camera, motor, action. The Flotte and émoi émoi teams set off for the Chantilly forest north of Paris, in a verdant and inspiring setting. A place that echoes the colors of this nature-inspired collaboration. Parents and children donned their matchy matchy outfits: raincoats, rain overalls and bobs. A colorful shoot full of love, in the image of this collection.
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